Best Black Hat Forum

1. Attribution
Attribution – Picking The Right Model.Pdf
Attribution Model – Cheat Sheet.Pdf
2. Planning
Negative Keyword List Categories – Google Sheet
Bidding Strategy Foundation.Pdf
How To Approach Budget and KPI.Pdf
Google Ad Predictions.Xls
3. Building
Keyword Match Type – Methodology.Pdf
Bidding Strategy – Cheat Sheet.Pdf
4. Optimisation
Avoid Under and Over Optimisation.Pdf
Search Term Report Rules.Pdf
Keyword Decision Matrix.Pdf
Migrate Away From Max Conversions.Pdf
Budget Optimisation – Game Plan.Pdf
BONUS - Scripts (Additional Scripts Mentioned On The Checklist)
Ad Create Date.Txt
Audience Bid Mapper.Txt
Close Variants Report.Txt
Detect Duplicate Keywords.Txt
Duplicate Query Check.Txt
Search Query Mining In Sheets.Txt
Low QS Alert.Txt
QS Analysis Report.Txt
Keywords To Negative List.Txt
Search Partner Performance.Txt

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