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Alicia Scott – How To Build A Million Dolar Beauty Brand - TheBoss - 12-12-2024 Here’s What You Get Inside: Module 1: Your Beauty Brand’s Story DNA This module helps you define the heart and soul of your brand, turning your story and values into an unforgettable identity. Lesson 1: How I Built Range Beauty Alicia starts by sharing her journey from an idea to a multi-million dollar brand featured on Shark Tank, with insights on branding, building a community, and preparing for launch. Lesson 2: Understanding the Beauty Industry Discover the global beauty industry’s key trends and opportunities, plus insights on why story branding is critical for standing out. Lesson 3: Building Range Beauty Learn Alicia’s approach to identifying a market gap, choosing manufacturers, and budgeting. Hear her real-world experience on negotiating minimum order quantities and key takeaways for product development. Lesson 4: Defining Your Why as a Beauty Brand Alicia guides you to explore your deeper connection to the brand, understand market gaps, and articulate why customers should choose you. Includes a demo with Alicia’s “Define Your Why” worksheet. Lesson 5: Finding Your Beauty Niche Define your target audience, build a customer avatar, and identify your unique market position. Alicia’s Avatar Builder worksheet demo helps you understand customer alignment. Lesson 5: Your Brand DNA Learn how to develop your brand’s core values, style, and voice. Create a mission statement and mood board, with Alicia sharing her personal templates and examples. Lesson 6: Choosing the Right Platform(s) Understand which platform your brand should live online—like TikTok and Instagram—based on your content type and target audience. Lesson 7: Telling Your Brand’s Story Shape your brand’s narrative by focusing on conflict, the status quo, sharing resolutions, and using numbers to strengthen your brand’s story. Lesson 9: Ecommerce Options Now that you’ve developed your brand’s DNA, it’s time to choose the best way to bring it to market that aligns with growth goals. Go beyond just DTC, from private labeling and wholesale, to pop-up markets, boutique retail, and big-box stores. Module 2: Building Your Beauty Brand’s Community Alicia’s guidance here is all about building a loyal following that drives your brand forward. Lesson 1: Your Social Media Research Machine Learn how to identify and analyze potential competitors, understand their engagement tactics, and discover influencers that align with your brand. Lesson 2: Building Brand Pillars Alicia guides you through identifying key themes for your brand, from educational posts to authentic user-generated content, so your audience connects with what you stand for. Lesson 2B: Engagement Strategy Learn how to create meaningful interactions, use behind-the-scenes content effectively, and involve your followers in product design to build a truly engaged community. Sales Page: https://foundr.com/pages/how-to-build-a-beauty-brand-sp?sl=free_training_courses Download : [hide] https://mega.nz/folder/TNVRHDDa#KPXC6Quaa3qBmLoDk4BYOw https://terabox.com/s/1vE3auA1F9onir7ZHY4hQBg [/hide]