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LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top?If not, this course can help!
At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.SEO That Works!Search Engine Optimization seems to be a dark art … full of
confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:
- Picking the Best Keywords for SEO
- Preparing Your Site, Including Avoiding Things that Hurt Your Site
- Understanding the Role of Content in SEO
- Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
- Boosting SEO with Structured Data Markup
- “Submitting" Your Site to Search Engines and Directories
- Ranking Your Site in Local Search
- Understanding the Importance of Links in SEO and How they Work for You
- Finding Places to Get Great Links to Your Site
Is This Course for You?Perhaps you
own a small business, and your success depends on your Web site. Maybe you're a
Web developer, and you want to do a better job for your clients, or you are responsible for your
employer's Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have
hired a Search Engine Optimization company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the
SEO horror stories from friends and colleagues.Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.