Content Marketing Experiments to Grow Your Traffic Training Video

[TheBoss]

 
Content Marketing Experiments to Grow Your Traffic Training Video 
Duration: 30m | Video: h264, yuv420p, 1920x1080 30fps | Audio: aac, 44100 Hz, 2ch | 362 MB 
Genre: eLearning | Language: English 


Is your content working Is it engaging your audience Is it turning them into repeat visitors and/or paying customers In this video, content strategy expert Laura Busch explores the content experiments successful content managers use to find answers to these types of questions.

She begins with an explanation of how to define the success metrics and content variations one must establish before embarking on a content experiment and then moves into a detailed explanation of nine proven types of content experiments. You'll come away with a firm grasp of the why and how of content experiments and the confidence to create your own. 

* Discover what content experiments are and how they're used to test content performance 

* Understand the role of conversion rates and statistical significance in content experiments 

* Determine how to best define your content experiment success metrics and content variations

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