BackLinko – Keyword Research Guide

[TheBoss]

Keyword Research: The Definitive Guide

With all the talk in the SEO world today about content, authorship and social signals it’s easy to forget a little thing that happens to be the foundation of SEO: keyword research.
I’m not exaggerating when I say that without keywords, there’s no such thing as SEO.


Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.
They also help you figure out the thoughts, fears, and desires of your target market (as your Analytics stats will tell you, people type their inner-most thoughts into Google’s little search bar).
In fact, keyword research is just market research for the 21st century.






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